Sales of Katie Holmes' fashion label boosted by divorce

Sales of Holmes & Yang, the fashion label run by Katie Holmes, are reported to have risen stateside since the actress announced her divorce from Tom Cruise.

BY Bibby Sowray | 24 July 2012

Katie Holmes and Jeanne Yang of Holmes & Yang. Photo: Rex

As they say, no publicity is bad publicity, and Katie Holmes is the latest proof of that.

Sales of her Holmes & Yang fashion line have reportedly soared since she announced her high-profile separation from Hollywood husband Tom Cruise at the end of last month.

READ: Katie Holmes to conquer New York Fashion Week

According to a clerk from the Beverly Hills branch of US department store Barney's, the brand has been "selling particularly well", reports Fox News . The New York branch has similarly confirmed that sales are up, although no exact figures have been given.

News of the sales boost comes two weeks after it was announced that Holmes & Yang are preparing to show their spring/summer 2013 collection at New York Fashion Week for the first time this September.

The former Dawson's Creek actress has been spotted wearing pieces from the label - which is designed in collaboration with stylist Jeanne Yang - a number of times since the split, including for a much-hyped appearance on Project Runway.

Style-logue: Katie Holmes

A three-year-old boy was shot in the leg during the crossfire of a Brooklyn shootout o...

Catching a cab in New York City could get much more

FBI crews were on scene off Cold Spring Harbor Monday, preparing to salvage the yacht...

New York City renters have long made a habit of sacrificing square footage to...

Katie Holmes to conquer New York Fashion Week

While actress Katie Holmes' personal life implodes, her fashion line Holmes & Yang is going from strength to strength.

BY Olivia Bergin | 06 July 2012

Katie Holmes wearing one of her Holmes & Yang creations on the red carpet Photo: REX

Divorce; Katie Holmes; Tom Cruise; Scientology; Suri: there's a new addition to buzzwords surrounding Kate Holmes and her high-profile separation from Hollywood actor Tom Cruise: Holmes & Yang.

While the 'who gets what' palaver is played out in the courts and the tabloids, Holmes is quietly concentrating on her fashion line Holmes & Yang and is set to present her latest collection at New York Fashion Week for the first time. WWD reveal that the star's spring/summer 2013 collection, which she creates with designer partner Jeanne Yang, will be presented in a yet to be confirmed location at the start of September.

It has been reported that the 33-year-old has made New York her home in her bid to seek full custody of her six-year-old daughter with Cruise, Suri. Although the couple were based in California - where courts tend to favour joint custody in which both parents get a voice on how children are raised - Holmes has now set up home in Manhattan.

Holmes has been pictured in New York filming scenes as a guest judge on reality fashion TV show Project Runway , and counts Jennifer Lawrence and Malin Akerman as celebrity fans of the label. Holmes & Yang is stocked by Harvey Nichols in London and Barneys New York.