Video exclusive: Julien Macdonald Bespoke

Come behind-the-scenes at the Lookbook shoot for Julien Macdonald's debut 'Bespoke' made-to-measure collection for private clients.

BY Belinda White | 09 July 2012

Julien Macdonald's eponymous ready-to-wear label has been going strong for 16 years, and earned the affable Welshman a British Fashion Award for Designer of the Year in 2001, an OBE, a turn as a judge on Britain's Next Top Model , and a line for high street department store Debenhams along the way.

Then, in January, the designer announced he was to diversify further, by launching private client made-to-measure line: Julien Macdonald Bespoke.

Made in Britain and sold through his London atelier, the line's autumn/winter 2012 debut is nonetheless very much a love letter to New York, taking inspiration from the city's landmark architecture including the Chrysler building (styles boast names including Hamptons, Long Island, Wall Street and Central Park).

To mark his new project - and so that we can get a close-up look at the intricate collection in action - Macdonald and his team made this short film on the set of the Lookbook shoot.

While the designs seen in the film (and in the pictures below), form the core of the range, private clients will of course get the chance to work closely with Macdonald's team from scratch on the dresses of their dreams.

Take a look at Julien doing what he does best…

Looks from the autumn/winter 2012 Julien Macdonald Bespoke collection

Julien Macdonald bespoke: behind-the-scenes of the lookbook shoot

Autumn/winter 2012 sees the launch of Welsh fashion designer Julien Macdonald's debut 'Bespoke' collection. The collection of couture pieces, made in-house by his new London-based atelier, showcases the launch of Macdonald's new private client service.

Taking inspiration from architectural structure and exploring intricate detailing, the result is a British made collection of exclusive styles with Macdonald's signature element of chic, modern glamour.

Come behind-the-scenes with Julien and his team as they shoot the autumn/winter 2012 lookbook, and get a first look, up close, at the intricate collection in all its glory.