Behind the scenes at Chloe Sevigny's Miu Miu campaign

Come on set with Chloë Sevigny as she stars as the face of Miu Miu's autumn/winter 2012 campaign.

BY Belinda White | 24 July 2012

Chloe Sevigny sipping tea on the set of her Miu Miu autumn/winter 2012 campaign.

Miu Miu's autumn/winter 2012 collection was fun with a capital F, so who more appropriate to star as the face of the season than kooky actress, and fashion world favourite, Chloë Sevigny.

Sevigny variously snarls, sips tea and eats cake in this short film, interspersed with shots of her posing on a fluffy, white shagpile carpet in Miu Miu's psychedelic Seventies-inspired collection.

The perfect mix of tomboy attitude and feminine charm, we want to be Chloë in this film so bad - not least so we can be the mistress of this particularly delectable wardrobe.

Enjoy…

Meet Lanvin's 82-year-old campaign star

French fashion house Lanvin has decided to use 'real people' for their autumn/winter 2012 campaign, making a star out of octogenarian dancer Jacquie "Tajah" Murdock.

BY Bibby Sowray | 19 July 2012

Jacquie “Tajah” Murdock in Lanvin's autumn/winter 2012 campaign. Photo: Steven Meisel

Photo: Steven Meisel

Photo: Steven Meisel

Photo: Steven Meisel

Photo: Steven Meisel

Lanvin creative director Alber Elbaz has decided to cast 'real people' as opposed to models for the French luxury label's autumn/winter 2012 campaign.

So far only two images from the campaign, which was shot by Steven Meisel, have surfaced, one showing a young lilac-fringed woman in a black and white dress and another featuring 82-year-old Jacquie "Tajah" Murdock.

"I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes," Elbaz told WWD of the campaign. "It felt like a crazy family, and I like that."

The campaign was develeoped under the creative direction of House + Holme, the creative agency run by Ronnie Newhouse and Stephen Wolstenholme, with make-up by the legendary Pat McGrath, hair by Guido Palau and set design by Mary Howard.

IN PICTURES: Lanvin autumn/winter 2012

Since the images were released a day or so ago, Murdock has become something of an internet sensation. Although Lanvin haven't publicly named any of their new stars in the campaign images, the octogenarian was already a vaguely familiar face thanks to her appearance in Ari Cohen's OAP-focused street style book, Advanced Style , but we had no idea of just how fascinating she was.

Tajah's full campaign image. Photo: Steven Meisel

Fashionista.com tracked her down to ask her all about her life and it turns out there's more to her than just enviable bone structure. She's an active dancer who performed at New York's legendary Apollo Theatre in her youth (Tajah is her dancer name), she has three, yes three, degrees from New York University - and she gets stopped in the street all the time by people wanting to take her picture thanks to her unique style.

She seems to have won Alber over too: "Alber Elbaz kept kissing me and saying 'I love you, I love you, I love you!' He came to say goodbye to me and said, 'Imagine if I never met you.'"

Her reaction to scoring a high fashion campaign? "Long time coming." We wish she was our nan.

Click through more of Lanvin's autumn/winter 2012 campaign images at the top of the story (they include an equally adorable old man in hi-tops.)

Lanvin's Fall Campaign: No Models, No Problem

AFP/Getty Images

Lanvin models strut the runway in creations designed by Alber Elbaz during the men's spring-summer 2013 fashion collection show.

It looks like American Apparel isn't the only retailer featuring nonfashion folks in their fall campaign. 

Lanvin's creative director, Alber Elbaz, has also cast real women and men, ranging in age from 18 to 82.

“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz  told WWD.   

When they aren't posing for the camera, Lanvin's cast of non-models have regular careers. One's a waiter, and one's a milliner.  The campaign's most senior model was even a former Apollo Theater dancer. 

By the looks of a few preview shots, it doesn't seem like Elbaz sacrificed any glamour by ditching the professionals.

The campaign makes its magazine debut in September issues, and an accompanying video with behind-the-scenes footage from the shoot will launch August 21. 

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Lanvin for H&M: The Complete Lookbook

Things You Should Know About Alber Elbaz

Lanvin Wins at Global Fashion Awards

Chloe Moretz bags age-appropriate fashion campaign

Teenage actress Chloe Grace Moretz is the new face of Aéropostale, an American casualwear retailer aimed at 14 to 17-year-olds.

BY Olivia Bergin | 09 July 2012

Chloe Grace Moretz for Aeropostale

When Hollywood teen Hailee Steinfeld was announced as the new face of Miu Miu last year - aged just 14 - many a set of eyebrows were raised. Although the Oscar-nominated actress's campaign depicted her eating pizza and lying on a stack of glittery heels, certain images were deemed inappropriate - not to mention the bafflement of using someone so young to promote a luxury brand.

IN PICTURES: A term in Chloe Moretz's wardrobe

Hot on Hailee's heels in the new generation of red carpet newcomers was Chloe Moretz - the 500 Days of Summer star partial to a Stella McCartney, Chanel or Dolce & Gabbana frock. Moretz was announced as Italian label MaxMara's 'Face of the Future', and then all went quiet. Until now.

READ: Chloe Moretz on her fabulous wardrobe

Moretz, now 15, has been signed up as the face of American casualwear retailer Aéropostale. Specialising in selling basics to style-conscious teenagers across shopping malls in the US, the brand couldn't be further from the glitz and glamour of the red carpet. Chloe, who is currently filming a remake of horror novel Carrie , will appear in advertising campaigns, curate looks online and tweet about the brand.

"She's extremely interested in fashion" a spokesperson for the retailer told WWD . "She sits in the front row at all high-end fashion shows. She'll judge contests for us and be the spokesperson for our Teens for Jeans campaign."

The level-headed teen is the first to voice how she considers herself too young to 'do a Steinfeld'. "I am only 15," she recently told Stylelist . "If I do one now, then what am I going to do when I'm 20. I'm still pretty new to all of this, and I don't want to pile everything in the first few years. I want something to look forward to."

She Wears It Well: Chloe Moretz

Chloe Grace Moretz for Aeropostale