Meet the Heroine, Alexander McQueen's new 'It Bag' which goes on sale today. Warning: may be addictive.
BY Belinda White | 19 July 2012
Zoe Saldana and her black leather medium-sized Heroine handbag. Photo: Getty 
Antique python Heroine, £4,295. 
Oxblood suede medium, £1450. 
Small black calf, £1,395. We love it when a new hero bag comes to market so we have something fresh to drool over, pine for and covet. The latest object of our affection comes courtesy of those accessory maestros at Alexander McQueen, who today launch their new baby, the 'Heroine' (see what they did there?).
Described by McQueen as a "timeless luxury piece" the Heroine is the luxe love child of the satchel and the doctor's bag, with a teardrop profile and short, tote-style handles.
It comes in a small, rectangular shape, and a medium square form (already spotted swinging on Zoe Saldana's arm), and is basically a total beauty.
To mark the launch, and McQueen's increased focus on accessories, the Heroine is starring in its very own campaign shot by renowned still life photographer Dan Tobin Smith in which she sits in all her black croc amazingness spot lit on a crisp white graphic backdrop.
Spoiler alert: if you're holding out for a Heroine to call your own, maybe double check your bank balance before dashing to the Alexander McQueen store. The 'cheapest' version in oxblood suede comes in at £1,345, while the black croc of ad campaign fame will set you back £22,295.
A hefty price tag indeed, but much like the class A drug with which she virtually shares a name, when something's this addictive, consumers seem find the money somehow.
www.alexandermcqueen.com
The Heroine in black croc, £22, 295. PHOTO: Dan Tobin Smith
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