Madonna’s little brother is coming to London Fashion Week

Christopher Ciccone will unveil his foray into the world of rubber boots with The Ciccone Collection during London Fashion Week in September.

BY Olivia Bergin | 19 July 2012

Christopher Ciccone Photo: REX

Known as a hotbed of creativity, London Fashion Week welcomes emerging talent with open arms. This September, the event will be embracing Christopher Ciccone, aka Madonna's little brother.

The 51-year-old, whose CV boasts the following job titles: author, interior and furniture designer, artist, photographer and dancer, is channelling his creative flair into a footwear line named The Ciccone Collection.

READ: Madonna's back in hotpants

Rest assured, you're not dreaming - Ciccone's shoe styles are very much a reality and shrouded in secrecy at this stage, but are thought to combine leather, rubber and canvas making "fashionable yet functional footwear" for men, women and children.

Approached by Slovakian welly and sneaker brand Novesta a year ago, Ciccone has been overseeing samples in the town of Partizánske.

Images of old Hollywood and Italian movie stars and a careful analysis of likes and dislikes from his own personal shoe collection have led Christopher to consider a marriage of traditional looks with modern materials and style names such as "Sofia," "Eva" and "Brigitte".

The shoes are described by Ciccone's people as "groundbreaking" due to the scrollwork layering process used to make the boots, which gives a sharp 3-dimensional effect.

Ciccone, who served as creative director on several of Madonna's tours, says this new endeavour is "not so different from designing a home, a stage or a piece of furniture. People have to be able to live in them."

Stay tuned for more on these very enigmatic-sounding boots.